Why 90% of network marketers get it so disastrously wrong

If you’ve ever seen the Michael Douglas and Kathleen Turner movie, “The Jewel of the Nile,” you’ll recall the scene where they escape from the palace of a maniacal Middle Eastern ruler in a jet fighter they find hidden in a street-front garage.

They climb aboard, fire up the engines, then proceed to wreak havoc in the neighbouring streets and market places. In the process, they not only destroy surrounding buildings, suck in and burn people who get too close to them and create chaos at every turn, but they damage the vehicle beyond recognition.

They have no idea of how to get control of it and get it off the ground and into the air, where it could whisk them away, quickly, to freedom.

Sound familiar?

Isn’t this like just most network marketers?
 

The painful reality of network marketing in the 21st century

The typical network marketer is offered a “jet fighter” but, because it has a metal body, wheels, controls, seats, windscreens and engine, they mistakenly assume that it’s a new version of what they’re used to getting around in — an automobile!

So they climb aboard and proceed toward their destination, leaving chaos and destruction in their wake, sucking people in, burning them and spitting them out. And they never, ever manage to get their new-fangled "automobile" off the ground.

In other words, they fall for one of the most common booby traps in everyday life…

They mistake similarity for difference!

They go looking for something different and end up being totally hoodwinked by similarities to things that are familiar — and assume that those similarities are the differences they're seeking!

They’re like the legendary Six Blind Men of Hindustan…

There were six men of Hindustan, to learning much inclined, Who went to see an elephant, though all of them were blind, That each by observation might satisfy his mind. The first approached the elephant, and happening to fall Against his broad and sturdy side, at once began to bawl, "This mystery of an elephant is very like a wall." The second, feeling of the tusk, cried, "Ho, what have we here, So very round and smooth and sharp? To me 'tis mighty clear, This wonder of an elephant is very like a spear." The third approached the elephant, and happening to take The squirming trunk within his hands, thus boldly up and spake, "I see," quoth he, "the elephant is very like a snake." The fourth reached out an eager hand, and felt above the knee, "What this most wondrous beast is like is very plain" said he, "'Tis clear enough the elephant is very like a tree. " The fifth who chanced to touch the ear said, "E'en the blindest man Can tell what this resembles most; deny the fact who can; This marvel of an elephant is very like a fan." The sixth no sooner had begun about the beast to grope, Than seizing on the swinging tail that fell within his scope; "I see," said he, "the elephant is very like a rope." So six blind men of Hindustan disputed loud and long, Each in his own opinion exceeding stiff and strong; Though each was partly in the right, they all were in the wrong!

In other words, they went looking for the differences and were so distracted by similarities that they missed the truth entirely!

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